About

I’m a designer who cares about more than just how things look – I care about how they work. With over 15 years’ experience, I’ve developed a thoughtful, strategic approach to design, always asking “why” and focusing on creating work that communicates clearly and serves a real purpose.

Creativity has always been part of my life. I grew up in a family where my mum and brother are both incredibly creative, and my dad can’t draw a stick figure to save his life (but he more than makes up for it with a sharp, business-minded way of thinking). Thankfully, somewhere in that mix, I’ve found my own balance, blending creativity with strategy in a way that shapes how I approach my work today.

I’m naturally curious, detail-oriented, and enjoy solving problems in a way that feels simple and intuitive. I also really value collaboration and building genuine connections – I believe the best ideas come from open, honest conversations and different perspectives coming together.

Outside of work, I’m usually keeping active, playing sport or catching up with friends over a French martini. When it’s time to slow down, I love reading and spending time with my two dogs, Coco and Lily.
If you’d like to know more about me or my work, I’d love to hear from you. Feel free to get in touch anytime.